Edition effective 25th August 2022

Privacy Policy

1. Purpose of this Privacy Policy

The following defines the procedures and guidelines used for obtaining and disseminating information by Heart Games LLP, trading as ‘Heart’, or the website www.heart.co.ke and all games operated under the Heart Games suite of products.

2. Use of your information

2.1. HEART will process your personal data (which includes any information about you from which you can be personally identified, such as but not limited to your name, address, telephone number, or email address, and referred to in this Privacy Policy as "your information") in order to provide you with the full range of services. We collect your information when you register to open an account with us or send us a written query.

2.2. While the website may contain links to websites operated by parties other than HEART, such as the Betting Control and Licensing Board (hereinafter referred to as the BCLB), HEART is not responsible for any such websites' privacy practices or content.

2.3. By using any of HEART's services or taking part in any of its games, you acknowledge that you have read and accepted the terms of this Privacy Policy. You also acknowledge that you have given us your consent to use your information for the purposes outlined in paragraph 3 of this Privacy Policy whenever you submit a question to us via our website or only partially complete the account registration process.

2.4. You should not enter your information in any applicable parts during your participation in our games if you do not desire to disclose it on the basis outlined in this privacy policy. You might not be able to access all of HEART's services or take part in Heart games, though, if you do not supply such information.

2.5 Customers have the option to "opt out" of receiving notifications from Heart about upcoming events, deals, and promotions. Those who want to opt out can do so by contacting our customer service team or by following the opt-out instructions in the means of communication. Additionally, we provide all players and account holders the option of self-exclusion as part of our responsible gaming policy. For additional details on self-exclusion, please see our Responsible Gaming policy.

3. The type of information we collect and how we use it

3.1 HEART collects your information in order to:

3.1.1 Enable us to set up your account so that you may utilize all of the benefits of the services , including crediting your account with funds and placing bets;

3.1.2 Enable us to receive inquiries and feedback from you via our Contact Us page or through our Customer Service Team in order for us to properly address them;

3.1.3 Comply with relevant regulations regarding your registration, (for example - completing age verification checks where relevant);

3.1.4 HEART may continue to keep you updated about upcoming events, offers, and promotions by sending you SMS, emails, phone calls, push notifications, or other legal forms of contact If you do not "opt out" of this option;

3.2 In addition to the broad purposes identified in paragraph 3.1 above, HEART will only make use of your information, including disclosing it to our third-party partners and subcontractors who handle data (including, when necessary, your information) on our behalf:

3.2.1 Setting up, operating and managing your account;

3.2.2 Providing any of the services which are requested of us, and for any proper purpose connected with such provision;

3.2.3 Verifying the authenticity of your information, including disclosing it to third parties for such purposes (such as financial institutions, age verification services, and credit reporting agencies) (a record of the search will be retained and the third party may use the information to assist other companies for verification purposes);

3.2.4 Preparing statistics related to the use of the services by you and other customers;

3.2.5 Preparing and displaying appropriate individualised marketing material and content;

3.2.6 Periodically delivering written notifications to account holders to inform them of significant service changes, technical issue updates, and revisions to the Terms and Conditions (which includes this Privacy Policy);

3.2.7 Complying with our regulatory duties, obligations and responsibilities to the BCLB;

3.2.8 Conforming to and complying with legal requirements and processes;

3.2.9 Investigating any alleged wrongdoing in connection with the services that may be illegal, fraudulent, or otherwise improper;

3.2.10 Reporting crimes or suspected crimes, including money laundering or any fraud; and

3.2.11 Any other purpose which is necessary for the performance of our contractual obligations to you.

3.3 Once you have engaged with us or are a registered player, HEART may occasionally send you unsolicited information about commercial offers or advertisements from third parties. However, you can choose not to receive this information by contacting customer service or using our USSD opt out option.

3.4. In accordance with the related clauses in our terms and conditions, HEART may from time to time use your name, region, or other personal information for advertising or promotional reasons, particularly if you are a winner.

3.5 We may transfer your information in the event we transfer or sell our business or any portion of it, including in the event of insolvency.

3.6 If you would want us to stop processing your information for the above purposes at any time, please contact us and we will take the necessary steps to stop processing your information. Please keep in mind that this may necessitate the closure of your account..

4. Updating your information

You can contact our customer service team at any time to update or delete your information. It is recommended that if your location changes, you update your account to avoid a violation of the standard HEART Terms and Conditions.

5. Contacting us

If you believe that HEART has not followed the principles outlined in this Privacy Policy, please contact Customer Service, and we will use all commercially reasonable efforts to promptly determine and correct the problem.

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